For 10th Straight Year, Maxxis on Interbrand’s Taiwan Top 20 Global Brands List9/26/2012
For the tenth consecutive year, Maxxis has been named to Interbrand’s list of Taiwan’s top 20 global brands. The 2012 list was announced September 25 in Taiwan, with Maxxis ranked ninth. Maxxis has been listed among the top ten in the prestigious ranking since 2003, the first year that Interbrand published the list.
As in every previous year, Maxxis was the only tire company to make the list. Calling Maxxis “a well-known tire brand around the world,” Interbrand said that Maxxis is “perceived to be the tire brand with the highest cost-benefit ratio.” Among the other factors cited in explaining Maxxis’ place on this year’s list was a strong production output, despite a global recession and the rising cost of raw materials. Interbrand also noted that the brand “has benefited from increasing demand from emerging countries such as India, the Middle East, Brazil and China.” Maxxis’ appointment as a global tire supplier for GM, Nissan and TATA Motors was also listed in support of the company’s ranking.
In evaluating Taiwan-based companies, Interbrand relies on a financial analysis which measures overall return to an organization’s investors; Role of Brand, the percentage of purchases which can be attributed to the brand; and a Brand Strength Score, which measures the ability of a brand to create loyalty, demand and profit. Interbrand has estimated Maxxis’ brand value at US$331 million.
Maxxis thanks Interbrand for a decade of recognition as one of Taiwan’s top global brands. The company also extends its appreciation to its more than 25,000 employees around the world, as well as to the suppliers and customers who make up the Maxxis family. The hard work and support of all of these stakeholders makes Maxxis’ success possible.