HORNETS ANNOUNCE PARTNERSHIP WITH MAXXIS INTERNATIONAL
Maxxis Tire Named The Official Tire Of The Charlotte Hornets
The Charlotte Hornets announced today that the team has reached a multi-year partnership with Maxxis International, making Maxxis the official tire of the Hornets. It marks the first time in franchise history that the Hornets have had an official partner in the tire category.
Elements of the partnership include courtside signage within Time Warner Cable Arena, the ability for Maxxis to utilize Hornets logos and marks, a Maxxis promotional giveaway night during an upcoming Hornets home game and hospitality elements.
“Adding Maxxis as the official tire of the Hornets is a great addition to our partner lineup,” said Hornets President & COO Fred Whitfield. “We are thrilled to have Maxxis join our team and are delighted to make them our first official tire partner. This addition of an international brand like Maxxis highlights the continued momentum our organization has been experiencing with corporate partners as we prepare for the start of the 2015-16 NBA season.”
“We’re excited to be partnered with a great team and a great city, and we’re looking forward to coming on board with the Hornets next year,” said Maxxis Marketing Manager Matt Clark. “Sponsorship of an exciting pro team is a great way to promote our brand, and given basketball’s popularity both in the U.S. and around the world, we expect to gain even more exposure for Maxxis next year through this partnership.”
The Hornets join a Maxxis professional team partner roster that includes the Atlanta Braves, Baltimore Orioles and New York Yankees baseball teams and the UK’s Liverpool Football Club. Maxxis also sponsors major sporting events, including the Australian Open, which they will sponsor for the sixth straight year in 2016.