Automotive/Off-Road Racing/
Rock Crawling/Series Sponsorship
 Maxxis is always open to considering various sponsorship opportunities to enhance brand awareness within the Off-Road Racing/ Rock Crawling community. Maxxis’ primary concern in event/series sponsorship is to make a lasting impression on the intended event/series’ audience, therefore before committing to any involvement with a prospective event/series Maxxis needs to be convinced that the sponsorship supports its business philosophy and provides a suitable synergy between Maxxis and the promoting organization.
The following guidelines are basic requirements Maxxis requests when taking any sponsorship proposal into consideration.
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Before Submitting a proposal: Please be sure to submit your material at least 90 days prior to the commencement of the event/series. Any requests received beyond the deadline will not be reviewed.
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What Maxxis needs to know about your event/series
- Location(s) of the event/series
- Date(s) of the event/series
- Number of years event/series has been held
- Official website promoting event/series and how Maxxis will receive exposure on website
- Approximate number of participants/competitors
- Description of the event
- Approximate number of spectators
- Event marketing plan
- List of other participating sponsors
- Specific sponsorship request
- Specific Sponsor Benefits
- Total Banner/Tuff Bloc placements
- Media Exposure
- Logo inclusion in print/web advertising
- Multi-discipline promotional opportunities
- Publicity samples from previous year, if applicable
- Print samples from previous year, if applicable
- Photos of merchandise and signage
- Magazine clippings of event exposure
- Internet postings of event
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Helpful tips to make your proposal stand out:
- Share with Maxxis how you think it could benefit from sponsoring your event.
- Provide varying levels of sponsorship opportunities and provide costs/benefits of each level.
- Provide examples of marketing/promotional plans for the project/event, including timeline.
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Considerations:
- Maxxis carefully considers sponsorship proposals to ensure they meet its business, community and marketing goals and are within its sponsorship budget.
- Each proposal is evaluated against detailed criteria such as the synergy between Maxxis and the event/series, the target audiences reached and the benefits of the sponsorship to Maxxis. Proposals are also considered in view of Maxxis' current and ongoing commitments
- Maxxis will give your sponsorship proposal due consideration and if necessary contact you to discuss it and/or reply formally in writing.
- If your sponsorship proposal is successful you will be required to enter into a formal sponsorship agreement with Maxxis.
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Please provide your proposal to:
Off-Road Racing/Rockcrawling Event Marketing
Maxxis International
545 Old Peachtree Road
Suwanee, GA 30024
800-4-MAXXIS
Please note, it is at Maxxis' discretion as to how/why it makes decisions whether to enter into a sponsorship agreement with particular parties. Compliance with this document does not automatically guarantee Maxxis' commitment to a proposal.
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Maxxis was named Pro Lite Tire Manufacturer of the Year by the Championship
Off Road Racing series. 
In a sign of the continuing success of its brand strategy, Maxxis has
been named one of Taiwan’s Top 10 Global Brands for the fourth year
in a row. The company ranked sixth on the prestigious 2007 Interbrand
list, and received the award at a ceremony held September 27.