Shin Yi an, marketing director for Maxxis in Asia, has been awarded the honorific title of Dato\u2019 by the Sultan of the Malaysian state of Pahang. Similar to a British knighthood, the title can only be conferred by the hereditary ruler of one of Malaysia\u2019s states.\u00a0<\/p>\n
Ms. an\u2019s title – officially \u201cDarjah Kebesaran Mahkota Pahang Yang Amat Mulia \u2013 Peringkat Kedua Darjah Indera Mahkota Pahang (DIMP)\u201d \u2013 was bestowed by Pahang\u2019s ruler, Kebawah Duli Yang Maha Mulia Sultan Pahang Darul Makmur, Sultan Haji Ahmad Shah Al-Musta’in Billah Ibni Al-Marhum Sultan Abu Bakar Ri’Ayatuddin Al-Mu’Adzam Shah, in conjunction with His Royal Highness\u2019 83rd<\/span>birthday. he ceremony took place in late June at the Sultan\u2019s palace.\u00a0<\/p>\n A graduate of Emory University in the United States, Dato\u2019 an, as she is now known, formulated and implemented a strategic partnership between Malaysia\u2019s Kian Hon yres Sdn Bhd and Maxxis International. Named the company\u2019s marketing director for Asia in 2012, she has become known for creative efforts to increase and solidify Maxxis\u2019 presence in the booming Asian tire market, including the burgeoning Maxxis 4×4 clubs springing up around the region. he collaborative relationship between Kian Hon and Maxxis expanded in late 2012 with Dato\u2019 an\u2019s founding of the Maxxis Education Center in Penang, which features training on tire knowledge and industry best practices for Maxxis distributors in Asia.\u00a0<\/p>\n Dato\u2019 an also founded a closed network, hink Edge, for Maxxis distributors and initiated a new tread rubber production line named mRED with the tagline \u201cLove our Color, Save the World.\u201d She introduced the environmentally friendly Green Earth Mission, which involves streamlining retreading operations and improving plant facilities in Asia. Her philanthropic efforts include the Maxxis Makes a Difference Charity Campaignwith the DalatInternationalSchool in Penang. Dato\u2019 an continues to stay abreast of current business theory by attending education programs for executives, including \u201cStrategic IQ: Creating Smarter Corporations,\u201d offered by Harvard Business School in 2013, and \u201cCustomer-Focused Innovation,\u201d a week-long program at Stanford Graduate School of Business scheduled for October of this year.\u00a0<\/p>\n Maxxis congratulates Dato\u2019 Shin Yi an on this singular honor and thanks her for her stellar work on behalf of the company.<\/p>\n","protected":false},"featured_media":36765,"template":"","news_category":[270],"class_list":["post-36764","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-corporate"],"acf":[],"yoast_head":"\n