Dato’ Sydney Tan, a distributor for global top-ten tire company Maxxis International and owner of Walson Tyres in Malaysia, recently spoke to Singapore’s The Peak magazine. (Dato’ is an honorary title awarded in Malaysia.) In a wide-ranging interview in the magazine’s “Women We Love” Malaysian edition, Tan discussed topics including her career path, the importance of Maxxis Chairman Dr. Wally Chen to her as a mentor and how she’s organized her business to optimize the effectiveness of her teams.

As a distributor in Malaysia, Tan works to incorporate the Maxxis Family concept as well as key aspects of Maxxis’ Triple Three philosophy into Walson Tyres’ operations. Maxxis operates according to the idea that its employees, customers and vendors are all part of a worldwide family, and in keeping with that idea, emphasizes that every person should be treated with respect, care and appreciation throughout the organization. In addition, Maxxis’ Triple Three philosophy translates to standards of nothing less than 100% quality, 100% service and 100% trust.

“I’ve seen [Maxxis’] principles influence me and my family in how we work so closely with the Maxxis brand and principal,” said Tan. “You don’t see this in other brands. Humanizing a brand is just one of the ways that I have tried to influence the tire business in a newer and more revolutionary manner. Hopefully, this will help inspire lasting change in the process.”

Read much more of this fascinating interview in The Peak. A lifestyle magazine for C-suite executives, industry leaders and successful entrepreneurs, The Peak frequently focuses on prominent young professionals as well as luxury brands in fashion, automobiles, timepieces, gourmet food and travel.

About Maxxis International

For over 50 years, Maxxis International has delivered high-quality tires to both original equipment and aftermarket customers. Maxxis offers products for automotive, light truck, motorcycle, ATV, bicycle, lawn & garden and industrial use. The company has operations in Asia, Europe and North America, and its products are distributed in approximately 180 countries. Maxxis International employs more than 30,000 people around the world. For more information, please visit maxxis.com.