Maxxis to Be Title Sponsor of Best in the Desert Triple Crown and Vegas to Reno

17 December 2019

Fans of great tires and grueling desert races will have reason to smile in 2020, as a thrilling series partners with a company that offers tires for the full spectrum of desert racing. Maxxis will be the title sponsor of both Best in the Desert’s new Triple Crown races and the series’ legendary Casey Folks Vegas to Reno.

The Maxxis Triple Crown, which is actually comprised of four events, will feature three races each for ATV, UTV, motorcycle, car, and truck classes. The program kicks off January 10-11 with the Tensor Tire Parker 250 presented by Polaris, followed January 23-26 by the Bluewater Parker 425 presented by JIMCO. The Maxxis Casey Folks Vegas to Reno, the largest single-day off-road race in America, is scheduled for August 12-15, and the Maxxis Triple Crown concludes with the Bluewater Desert Challenge October 22-25.

BITD Maxxis Triple Crown Logo


“Best in the Desert is a natural fit for us because it’s a series that covers every desert racing discipline, and we offer podium-proven tires for all of them, from UTV, ATV, and motorcycles to cars and trucks. This is a series that’s offered some of the most exciting desert races in the sport since 1984, and having fans associate Maxxis tires with Best in the Desert is a definite win for us. We’re psyched to be a part of the first-ever Best in the Desert Triple Crown and can’t wait for the racing action to start next month,” said Maxxis Specialty Tire Division Manager Rick Emmert.

“We are very pleased to announce this new partnership,” commented Best in the Desert Co-Owner Bryan Folks. “Maxxis is the only tire manufacturer that makes products for every division in our series: cars, trucks, motorcycles, quads, and UTVs. Their commitment to the sport is second to none, and we are honored that they have selected our series to help promote their fantastic product line. The 2020 season kicks off in just a few weeks with not only two of our biggest events of the year, but also two of the events that comprise the new Triple Crown, the Tensor Tire Parker 250 Presented by Polaris and the Bluewater Resort Parker 425 Presented by Jimco Racing.”

Maxxis is proud to support the Best in the Desert and is ready to cheer on racers in the Maxxis Triple Crown and the Maxxis Casey Folks Vegas to Reno races. 

📸Harlen Foley


About Maxxis International

For over 50 years, Maxxis International has delivered high-quality tires to both original equipment and aftermarket customers. Maxxis offers products for automotive, light truck, motorcycle, ATV, bicycle, lawn & garden and industrial use. The company has operations in Asia, Europe and North America, and its products are distributed in approximately 180 countries. Maxxis International employs more than 30,000 people around the world. For more information, please visit

Dealer Locator

Tire finder

Choose a category and then the size you require to find your perfect Maxxis tire

Choose how you want to get in touch.
Get started now!
General Enquiries
Have an enquiry? Get in touch with us using the form below!
Contact Us
Sponsorship - Bicycle, Moto, and ATV/SxS
Sponsorship window OPENS September 1st!
Get Sponsored!
Sponsorship - Automotive
Please submit your material so we can get to know you a bit better!
Automotive Sponsorship

©2020 Maxxis International–USA. All Rights Reserved.