The team will be supplied with the all-new premium road race tire, the High Road. Supporting the team through thousands of miles of racing and training, riders will place their trust in Maxxis’ HYPR compound.
Maxxis already supply sister team Madison Saracen, with great success at the world’s biggest mountain bike races, proving they know what it takes to create race-winning rubber.
Commenting on the announcement, Maxxis UK managing director Derek McMartin said:
“Madison Genesis is a team we have had our eye on for some time now, with a deep roster of talent that has enjoyed a wealth of success at both domestic and European level. Welcoming them to the Maxxis family, with our rich history of excellence and innovation in the tyre industry, aligns perfectly as we seek to expand our high performance offering across the road cycling market.
We’ve enjoyed some great success this past year with our new High Road tyre, and we’re looking forward to supporting the Madison Genesis team with the superior traction and control provided by Maxxis tires.”
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