Ten students have completed the beginners’ class of Maxxis India’s new motorcycle training academy for women.
Chosen from more than 300 applicants, the new riders attended a four-day workshop during which they learned essential skills including how to change a tire, how to change the oil and filter on a motorcycle, and more. As the program progresses, students will learn advanced riding techniques and will venture to the Indian resort town of Manali. The course concludes with an expedition to the Leh Ladakh region, fully sponsored by Maxxis for the top students in each class.
“Women in Front is a unique initiative, and I am proud to hand out these certificates to our first batch of riders today,” said Bing-Lin Wu, head of marketing and retail sales for Maxxis India. “It is great to see the enthusiasm of these women who are riding confidently on the tracks. I hope more young women feel inspired by them, get over their inhibitions and find their license to freedom. We too enrolled our women employees for this training and would urge all corporates to encourage their women employees and get them enrolled for the training.”
Maxxis India is sponsoring the training academy in an effort to empower women in India to enjoy riding motorcycles. The company, a branch of the Maxxis International global tire company, is backing the project along with Let’s Ryde, a motorcycle rental and touring company based in Delhi.
Commenting in December to ETBrandEquity, the co-founders of Let’s Ryde summed up the program’s goals: “A motorcycle is a powerful symbol of freedom and individuality. We are committed to empowering Indian women to break the stereotype by being self-sufficient in riding a motorbike. For women to pursue their passion of riding motorcycles makes us hopeful that our country could finally be on its way to gender equality across different realms – this one being ruling the roads safely. While promoting the biking fraternity, we are bringing a well thought-out and planned riding program which is by the women, for the women in every sense.”
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