Maxxis will launch its highly anticipated Energtra MEco3 at next month’s Reifen trade fair in Essen, Germany. The well proportioned new offering comes with an enhanced contact patch for improved handling and wet performance, as well a whole host of other characteristics that will make it very attractive to motorists around the world.

The new MEco3 has been designed with an innovative energy-saving sidewall, which helps to lower rolling resistance, improve fuel economy and deliver a more comfortable ride for drivers and passengers. An optimised tread shoulder design absorbs the impact and helps keep the tyres rigidity, while improved sipe technology ensures grooves remain open during contact to reduce the risk of hydroplaning in wet weather conditions. All of these key benefits come together to make a great option for everyday motorists, and add a new dimension to Maxxis’ already impressive and very diverse product offering.

The Energtra MEco3 will be joined on stand by a number of Maxxis’ most popular tyres, with the manufacturer also showcasing the Pro R1, Victra VS01, Arctictrekker WP05, All Season AP2, Wormdrive AT980E and Camparo to new and existing distributors from across the world. It is hoped this event will prove pivotal in Maxxis continuing expansion over Europe, and the company is certainly investing heavily to ensure it makes the most of any opportunities that are presented at the show.

As well as an impressive array of products, Maxxis will head to Essen with representatives from every corner of the business, all highly focused on finalising existing discussions and starting as many new ones as possible. European business leaders will be joined by a senior delegation from headquarters, including chairman Robert Lo, and leading innovators from the Maxxis research and development department. Activity will centre on updating existing distributors on pricing, marketing and product initiatives, as well as showing non-Maxxis customers exactly what they’re missing out on.