Having been stocking Maxxis at its site in Stockton-on-Tees for over twelve years, owner Win Campbell felt that becoming a Maxxis Centre of Excellence fitting centre was the next stage in its partnership with the tyre manufacturer, as she explains: “Since arriving in the UK, Maxxis has been a very important brand for us. Quickly showing itself to be a brand that is producing great quality products, Maxxis offered us an excellent alternative at a much more attractive price point when compared to the premium brands. Consumers today are much more focused on balancing quality and value for money, so being able to provide them with a range of safe tyres which provide all the level of handling that may have been provided by the more well-known manufacturers but at more affordable price, gives us great pleasure.

“The Maxxis Centre of Excellence Programme was a natural progression for us. Not only does it enhance our association with the brand, but our service and commitment to our suppliers and customers. Having our reception area and outside signage updated, courtesy of Maxxis and Stapleton’s makes the place look much more professional and helped enhance our profile around the local area considerably. As well as this, it has given us the opportunity to build the relationship between my business and Maxxis, and we can’t thank them and Stapleton’s enough for what they have done to support us.”

Dealers interested in finding out more about the Maxxis Centre of Excellence programme should speak to their Stapleton’s representative.