For the tenth consecutive year Maxxis features on Interbrand’s list of Taiwan’s top 20 global brands.  Maxxis is ranked ninth on the 2012 list and has been listed among the top ten in this prestigious ranking since 2003, the first year that Interbrand published the list.

As in every previous year, Maxxis was the only tyre company to make the list.  Calling Maxxis “a well-known tyre brand around the world,” Interbrand said that Maxxis is “perceived to be the tyre brand with the highest cost-benefit ratio.”  Among the other factors cited in explaining Maxxis’ place on this year’s list was a strong production output, despite a global recession and the rising cost of raw materials.  Interbrand also noted that the brand “has benefited from increasing demand from emerging countries such as India, the Middle East, Brazil and China” and highlighted Maxxis’ appointment as a global tyre supplier to GM, Nissan and TATA Motors in support of the company’s ranking.

In evaluating Taiwan-based companies, Interbrand relies on a financial analysis which measures overall return to an organisation’s investors; Role of Brand, the percentage of purchases which can be attributed to the brand; and a Brand Strength Score, which measures the ability of a brand to create loyalty, demand and profit.  Interbrand has estimated Maxxis’ brand value at US$331 million.

As in every previous year, Maxxis was the only tyre company to make the list.  Calling Maxxis “a well-known tyre brand around the world,” Interbrand said that Maxxis is “perceived to be the tyre brand with the highest cost-benefit ratio.”  Among the other factors cited in explaining Maxxis’ place on this year’s list was a strong production output, despite a global recession and the rising cost of raw materials.  Interbrand also noted that the brand “has benefited from increasing demand from emerging countries such as India, the Middle East, Brazil and China” and highlighted Maxxis’ appointment as a global tyre supplier to GM, Nissan and TATA Motors in support of the company’s ranking.

In evaluating Taiwan-based companies, Interbrand relies on a financial analysis which measures overall return to an organisation’s investors; Role of Brand, the percentage of purchases which can be attributed to the brand; and a Brand Strength Score, which measures the ability of a brand to create loyalty, demand and profit.  Interbrand has estimated Maxxis’ brand value at US$331 million.

Maxxis thanks Interbrand for a decade of recognition as one of Taiwan’s top global brands. The company also extends its appreciation to its global workforce of more than 25,000 employees, as well as to the suppliers and customers who make up the Maxxis family.  It is the hard work and support of all of these stakeholders that makes Maxxis’ success possible.