Maxxis International is looking forward to cheering on Liverpool FC as the 2013/14 Premiership season looks set to be one of the most exciting in recent memory. Maxxis is proud to be the ‘Official’ Tyre Partner of Liverpool FC in the Barclays Premiership, and with the reds resurgent under manager Brendan Rodgers, there’s a feeling at Anfield that this could be the year they make a return to former glories.

Maxxis have been with Liverpool through many highs and lows in recent times, as Maxxis International managing director Derek McMartin explains: “We’ve been supporting Liverpool for over four years now and it’s been a real rollercoaster ride. With the team currently challenging for the top of the table it’s a great time to be involved with such a fantastic international brand and footballing institution.”

Maxxis current commercial deal with Liverpool runs until the end of the 2014/15 season. The relationship has increased awareness of the Maxxis brand through partner hospitality, online sales of Maxxis-branded merchandise, and LED advertising at matches, which are broadcast to millions of fans around the world. The deal allows Maxxis to engage with LFC fans, offer money can’t buy prizes and reach supporters in new territories