he Australian Open is scheduled for January 13-26 in Melbourne. In addition to being an Official Sponsor, Maxxis is the Official ire of the Australian Open. Under the terms of the deal, Maxxis will have signage on Rod Laver Arena (Center Court) and is entitled to use the Australian Open logo in marketing materials and promotional activities.<\/p>\n
Maxxis has gained extensive global exposure for its brand through sponsorship of the Open. he 2013 Australian Open was broadcast to more than 200 countries, and drew additional attention through social media and more than 8,800,000 views on the official Australian Open You ube channel. he tournament also typically attracts a large spectator audience, with last year\u2019s event welcoming over 684,000 fans.<\/p>\n
In 2013, Novak Djokovic beat Andy Murray to win his third consecutive Australian Open crown and the fourth of his career. Victoria Azarenka became just the eighth woman in the history of the event to collected two Australian Open titles in a row. his year\u2019s top seeds are Rafael Nadal and Serena Williams; winners in all categories will collect a total of AUD$33 million in prize money in 2014.<\/p>\n
In order to capitalize on its already strong brand awareness in Australia, Maxxis has organized a high-impact marketing push, including a major national billboard campaign, for the lead-up and duration of this year\u2019s Australian Open. his campaign carries the tag-line \u201cGame, Set\u2026..Maxxis,\u201d which company officials expect will be remembered even after the event has concluded. A national consumer reward will also be made available to any consumer in Australia who purchases a set of four Maxxis tires during the Open. he reward, a high-quality polo top, will be available at no charge to these consumers.\u00a0\u00a0\u00a0\u00a0<\/p>\n
Maxxis is delighted to sponsor this widely acclaimed and increasingly popular event and looks forward to seeing some of the world\u2019s best tennis players compete. For further information on Maxxis tires, please visit\u00a0<\/span>http:\/\/www.maxxis.com\/<\/a>\u00a0<\/span>or\u00a0<\/span>http:\/\/www.maxxis.co.uk\/<\/a>\u00a0<\/span>or\u00a0<\/span>http:\/\/www.maxxistyres.com.au<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","tags":[],"news_category":[270],"class_list":["post-33963","news","type-news","status-publish","hentry","news_category-corporate"],"acf":[],"yoast_head":"\n