The OE market is at the heart of Maxxis’ business strategy. Initially, Maxxis was an OE supplier to companies in the Far East, where our first production centers were located. Today we are OE supplier for many brands.

Maxxis’ marketing philosophy focuses on developing close working relationships with manufacturers. As part of a fully integrated approach, Maxxis has established top-class R&D centers in Asia, the United States and Europe to further improve product quality. Maxxis has thus succeeded in achieving the quality level required by manufacturers. This resulted in winning quality awards from major manufacturers such as Ford, GM and Toyota.