To become a highly respected, world-class tire company, with a strong global brand identity which earns the devotion of our customers.
Mission
Maxxis is a premium tire company providing excellent products and service to North American markets. To support our parent company globally, our mission is to grow our business, operate effectively and surpass our business partners’ expectations with Teamwork, Integrity, Responsibility, Enthusiasm, and Service
Values
Teamwork – A coordinated effort by partners to achieve a goal Integrity – A firm understanding of and commitment to an ethical code Responsibility – A state of absolute accountability Enthusiasm – An outward expression of passion for an idea Service – A contribution of one for the benefit of others
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