As well as the guest appearances from Maxxis Babes Courtney and Jade, Maxxis sponsored drifter Christian Lewis and his Driftlife Nissan S14 was on hand to help whip up interest and give away a whole host of branded goodies from the hospitality tent. Loughborough-based Tyre Force helped the show to raise a total of £563for the East Midlands Hospice, Rainbows, with staff collecting donations from visitors to the fitting centre’s stand. Rainbows offers care and support to life-limited children and young people, to help relieve symptoms, improve their quality of life, support parents and siblings through their bereavements, and care for children until the end, so the donation will go some way to help this very worthy cause in its efforts.

Having Maxxis on stand to boost its brand profile was obviously very important for Tyre Force Loughborough’s owner Phillip Dew, as he confirms: “Maxxis has played a key part in the development of my business in the last couple of years, so to be able to represent them at this year’s Charnwood Cruisers Classic Car Show was really important for us. Having the opportunity to offer our customers a premium quality product at a mid-range price, as well as a lifetime guarantee, goes to show just how reliable Maxxis’ range of tyres are and has helped assure our customers that they are getting nothing less than the best.”

Support for Tyre Force Ltd. at the Classic Car show came about as a result of the dealer being one of over 300 car dealerships that has shown its ongoing commitment to Maxxis through the manufacturer’s Centre of Excellence programme. Dealer’s interested in finding out more about the programme should speak to their Stapleton’s representative in the first instance.