This years’ Autosport International proved to be a successful one for Jerry Hunt of SETYRES in Portsmouth, with the specialist 4×4 tyre dealer taking full advantage of interest in the Maxxis stand. Jerry attended the show at Maxxis’ invitation, and the top ten tyre brand’s unveiling of its new generation of 4×4 tyres made his decision to make the long trip up from the south coast a good one.

The combination of advanced tyre technology, an attractive price-point and dealer incentives makes stocking and selling Maxxis tyres a rewarding proposition for all involved, as Jerry confirmed: “Maxxis have a great 4×4 offering in terms of product quality and value for money. The launch of the new Maxxis Trepador Competition range at Autosport, along with the pull of the motorsport affiliations and the Maxxis Babes meant there were plenty of potential customers and I shifted over 20 tyres on the spot, the Trepador really is at the top of its game. Given the healthy margins Maxxis offers, it’s fair to say the day’s dealings would have paid for my fuel a fair few times over. After a very successful 2012 supplying Maxxis Tyres to some of the top UK and European 4×4 teams, I am very much looking forward to a great 2013.”

2013 will see Maxxis launch a new reward program to further incentives dealers and help the tyre maker continue to emerge as a major player in the UK market.