Racers going underneath Maxxis inflatable

Vision, Mission & Values


To become a highly respected, world-class tire company, with a strong global brand identity which earns the devotion of our customers.


Maxxis International – USA is a premium tire company providing excellent products and service to North American markets. To support our parent company globally, our mission is to grow our business, operate effectively and surpass our business partners’ expectations with Teamwork, Integrity, Responsibility, Enthusiasm, and Service


Teamwork – A coordinated effort by partners to achieve a goal
Integrity – A firm understanding of and commitment to an ethical code
Responsibility – A state of absolute accountability
Enthusiasm – An outward expression of passion for an idea
Service – A contribution of one for the benefit of others