About
    Santa Cruz bicycle with Maxxis tires.

    About Maxxis

    About Maxxis

    Since its founding more than 50 years ago, Maxxis International has been dedicated to making tires riders and drivers can trust for quality and performance.

    Trust in Maxxis extends from average consumers to professional drivers and riders, who rely on Maxxis tires to win world and national championships, Olympic medals, and more.

    Founded in Taiwan, Maxxis got its start by making bicycle tires, and soon expanded its offerings to include tires for auto, light truck, ATV, motorcycle, trailer, and more. Today, Maxxis distributes its products in more than 180 countries and has operations in Asia, North America, South America, Europe, Africa, and Australia, employing more than 30,000 people. Maxxis’ ability to serve customers around the world is rooted in its manufacturing capacity, which includes facilities in Taiwan, China, Thailand, Vietnam, and India. Maxxis opened its first distribution facility in North America in 1985, and today has more than half a million square feet of warehouse space across the U.S., located in Atlanta, Los Angeles, Dallas/Fort Worth, and Indianapolis.

    Those Maxxis distribution centers house some of the finest tires on the market. Using the latest technology, Maxxis engineers at R&D centers in Asia, Europe, and North America work to ensure that the company’s products are cutting edge. Maxxis also has the largest tire proving ground in China, and solicits feedback and assistance from the company’s impressive line-up of sponsored riders, who report on tires’ performance in the harshest, most demanding conditions.

    Sustainability

    From the start, Maxxis was a company that operated ethically and honestly. Over the years, that commitment to ethics has come to include sourcing, producing, and distributing our tires in the most sustainable way, leaving a minimal footprint on the environment.

    • Maxxis’ factories in China have passed external certification for the ISO50001 energy management system.
    • Over the course of two years, Maxxis’ energy saving programs in Taiwan and China were estimated to reduce greenhouse gas emissions by 3,247.5 tons of CO2e. These savings were accomplished through equipment which optimized our manufacturing processes, equipment replacement, and energy-saving programs.
    • Maxxis’ Douliu 2 factory in Taiwan passed the Cleaner Production Evaluation System Certification of Taiwan’s Industrial Bureau of the Ministry of Economic Affairs.
    • In 2018, the energy consumption of the Kunshan plant decreased by 1.12%.
    • (Plant No. 2) passed the Clean Production Evaluation System Assessment of Green Factory Mark from the Industrial Bureau of the Ministry of Economic Affairs in 2017, the 78th factory to do so in China.
    • Maxxis continues to review and update its programs in line with international agreements including the Paris Accords. In keeping with the ISO14064-1: 2006 organized greenhouse gas inventory procedure, we voluntarily disclose our greenhouse gas emissions every year.

    Maxxis In The USA

    Maxxis’ US operation was established in 1985. At its first location in suburban Atlanta, the company’s US presence consisted of a small tire distribution facility.

    But that modest beginning was the first step in a process of steady expansion that has continued to the present. The company moved to its current Suwanee, Georgia location in metropolitan Atlanta in 1987, and more than doubled the office space of its US corporate headquarters in 2002.

    This facility carries out all corporate functions for the company’s North American operations. The Suwanee office handles all of Maxxis’ marketing for North America and serves as the main hub for its global marketing as well.

    The Suwanee location also continues to serve as Maxxis’ main US distribution facility. In 1996, Maxxis established another distribution operation in Rancho Cucamonga, California, and opened a third warehouse facility in Grapevine, Texas two years later.

    Adding research and development to its corporate and distribution functions, Maxxis opened a technology center in Norcross, Georgia in 1999. This state-of-the-art facility was relocated to Suwanee and dramatically expanded in 2006. The center’s engineers work with Maxxis’ sponsored riders and drivers to develop tires which perform in real-world conditions for everyone from top athletes to the everyday consumer.

    Maxxis Wheel opened in 1996, initially operating separately from Maxxis International – USA. The two companies formally merged in 2010.

    Because responsible corporate citizenship is part of its mandate, Maxxis International – USA and its employees have regularly contributed to their surrounding community and to a variety of worthy causes. Every year since 2004, the company has offered $500 scholarships to the valedictorians and salutatorians at high schools in the Gwinnett County public school system. Organizations benefiting from the contributions of Maxxis and its employees over the years have included the Atlanta Community Food Bank, the Leukemia and Lymphoma Society, the American Red Cross, the American Cancer Society, Special Olympics of Georgia, the North Gwinnett Co-op, the Animal Rescue Foundation, and many others.

    Today, Maxxis International – USA works with its overseas partners to deliver high-quality tires to customers throughout the United States. For the US operation, efficiency, a dedication to excellence, and a commitment to customer service are foundational values.

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