Maxxis International GmbH, a Maxxis joint venture company based in Germany, celebrated its 50^th anniversary July 8 at a celebration attended by more than 400 guests. Attendees included customers and employees as well as a delegation from Maxxis International led by Group Chairman Dr. Wally Chen.

Family was the theme of the celebration, and fittingly, guests brought their families to celebrate.  Hosts and guests enjoyed food, live music and fun activities, including a track that allowed guests to experience ATV riding.

During his speech, Dr. Chen expressed his gratitude for the support of each member of the Maxxis Family. With new BMW OEM business and the launch of a new EV product, Maxxis has entered a new era and will continue to provide outstanding products and service to its customers in Germany.

Maxxis International GmbH was founded by Horst Heinsmann 50 years ago. The joint venture with Maxxis was established in 1995 by the second generation of the company’s management, Michaela Heinsmann and Michael Reese, and the third generation of both Maxxis Group and Maxxis International GmbH have now assumed management roles. Current management’s ambitious plans should result in even greater success for Maxxis International GmbH in years to come.

About Maxxis International

For over 50 years, Maxxis International has delivered high-quality tires to both original equipment and aftermarket customers. Maxxis offers products for automotive, light truck, motorcycle, ATV, bicycle, lawn & garden and industrial use. The company has operations in Asia, Europe and North America, and its products are distributed in approximately 180 countries. Maxxis International employs more than 30,000 people around the world. For more information, please visit maxxis.com.